August 6, 2015

Terrorists in Uzbekistan and Afghanistan becoming ISIS franchisees


Sales of Taliban brand of soaps, toothpastes, AK47s, RPGs have lost steam.

So old wine in new bottle launched.



Taliban brand in decline after Pakistan and US suspended mass purchases.
Taliban brand lifecycle from late 1970s to 2015.









Case study - 
Taliban Failed marketing and packaging strategy. 





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